Automotive
In today's truly global automobile industry, ever-growing demands for improved durability, better fuel efficiency, easier handling, more stylish appearance, better safety, more features, and lower cost mean that car manufacturers have never had such tough roads to navigate. Meanwhile, the harsh competition drives automobile companies to accelerate the pace in expanding their business to global markets. To ensure successful product-launch in new markets, quality localization becomes highly important. Localization defects not only create the perception of poor product quality, leading to reduced sales, but they can also have important implications for product safety. The automobile companies are facing the following challenges:
High cost of maintaining consistent and high-quality content across languages and geographies
High level of complexity in supporting global product variations and localizing elements of the car buyers' post-purchase experience
Huge investment in training and managing an increasingly global and multi-cultural workforce
Limited in-country resources for tailoring product content to accommodate the numerous product variations and customizations on a global scale
Demanding requirements of having to provide accurate materials in the native languages of millions of dealers, service centers and customers around the world in a cost-effective way
In the automotive industry, there is no room for error or ambiguity. Accuracy and short delivery time are the most important factors in automobile industry localization. At TBT, we are always ready to help our worldwide clients cope with these challenges with our:
Customer-oriented policy and service
High quality at competitive prices
Large team of in-country linguistic experts complemented by functional consultants in the automobile field
Strong domain knowledge in the automobile industry
Enormous automobile industry-specific Terminology Database
Effective localization, project management and QA processes that have been proven by over a decade years of experience, suited to cope successfully with the linguistic and technical challenges of localization and engineering in the automobile industry
